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	<title>Comments on: My Problem with Megabrew</title>
	<link>http://thespiritworld.net/2006/08/13/megabrew/</link>
	<description>Quenching your thirst with sips, nips and tipples.</description>
	<pubDate>Thu, 20 Nov 2008 21:46:34 +0000</pubDate>
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		<title>by: Greg Clow</title>
		<link>http://thespiritworld.net/2006/08/13/megabrew/#comment-585</link>
		<pubDate>Wed, 16 Aug 2006 10:02:06 +0000</pubDate>
		<guid>http://thespiritworld.net/2006/08/13/megabrew/#comment-585</guid>
					<description>Donovan - yeah, it's a tough line to toe sometimes. As much as I try to be Mr. Evironmentally Aware, I have to recognize that I enjoy reaping the rewards of our consumerist society, even though my reasons are on the other side of the fence from most people. While the majority seems to be happy with the idea of our global marketplace leading to a monoculture, where they can get the same food, drink or whatever no matter where they are, I'm glad that the same market has given me access to food, drink or whatever that I wouldn't have been able to try just 10 or 15 years ago.</description>
		<content:encoded><![CDATA[<p>Donovan - yeah, it&#8217;s a tough line to toe sometimes. As much as I try to be Mr. Evironmentally Aware, I have to recognize that I enjoy reaping the rewards of our consumerist society, even though my reasons are on the other side of the fence from most people. While the majority seems to be happy with the idea of our global marketplace leading to a monoculture, where they can get the same food, drink or whatever no matter where they are, I&#8217;m glad that the same market has given me access to food, drink or whatever that I wouldn&#8217;t have been able to try just 10 or 15 years ago.
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		<title>by: Donavan Hall</title>
		<link>http://thespiritworld.net/2006/08/13/megabrew/#comment-584</link>
		<pubDate>Wed, 16 Aug 2006 08:15:46 +0000</pubDate>
		<guid>http://thespiritworld.net/2006/08/13/megabrew/#comment-584</guid>
					<description>Greg- I understand what you are saying.  I feel the "hankering" sometimes too and as long as I can I try to satisfy it.  That's a choice I make and I'm just trying to remind myself that my compulsion to self-satisfaction is not completely disconnected from the world I live in.  I haven't demonstrated that a world of restricted beer choices would be a better world to live in, so I understand that I have some explaining to do---I better write that book, hunh?</description>
		<content:encoded><![CDATA[<p>Greg- I understand what you are saying.  I feel the &#8220;hankering&#8221; sometimes too and as long as I can I try to satisfy it.  That&#8217;s a choice I make and I&#8217;m just trying to remind myself that my compulsion to self-satisfaction is not completely disconnected from the world I live in.  I haven&#8217;t demonstrated that a world of restricted beer choices would be a better world to live in, so I understand that I have some explaining to do&#8212;I better write that book, hunh?
</p>
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		<title>by: Greg Clow</title>
		<link>http://thespiritworld.net/2006/08/13/megabrew/#comment-583</link>
		<pubDate>Tue, 15 Aug 2006 16:17:25 +0000</pubDate>
		<guid>http://thespiritworld.net/2006/08/13/megabrew/#comment-583</guid>
					<description>And even if the local version of a particular style is "better", that doesn't mean that I won't want to have the non-local version from time to time. I love the locally brewed King Pilsner, it's one of the best takes on the style I've ever tried - but sometimes I get a hankering for Pilsner Urquell or Budvar, and nothing but the "real" thing will do.</description>
		<content:encoded><![CDATA[<p>And even if the local version of a particular style is &#8220;better&#8221;, that doesn&#8217;t mean that I won&#8217;t want to have the non-local version from time to time. I love the locally brewed King Pilsner, it&#8217;s one of the best takes on the style I&#8217;ve ever tried - but sometimes I get a hankering for Pilsner Urquell or Budvar, and nothing but the &#8220;real&#8221; thing will do.
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		<title>by: Greg Clow</title>
		<link>http://thespiritworld.net/2006/08/13/megabrew/#comment-582</link>
		<pubDate>Tue, 15 Aug 2006 16:11:14 +0000</pubDate>
		<guid>http://thespiritworld.net/2006/08/13/megabrew/#comment-582</guid>
					<description>Donovan - I didn't intend "local knock-off" to be a derogatory term, sorry if it came across that way. &lt;br /&gt;
&lt;br /&gt;
I was just trying to make the point that good beer, like wine, can have a terroir. For example, I would never expect a local brewery to produce a clone of a Cantillon lambic that matches the standards and complexity of the real thing - there are just too many factors at play in producing that sort of beer for it to be possible to replicate exactly anywhere else. &lt;br /&gt;
&lt;br /&gt;
The same may not hold as true for less complex styles, but there is still something about the combination of water, ingredients and a brewer's art that makes every craft beer distinct. &lt;br /&gt;
&lt;br /&gt;
It's like listening to a John Coltrane record when you're really in the mood for Miles Davis - sure, they're both jazz, but they can't replace each other.</description>
		<content:encoded><![CDATA[<p>Donovan - I didn&#8217;t intend &#8220;local knock-off&#8221; to be a derogatory term, sorry if it came across that way. </p>
<p>I was just trying to make the point that good beer, like wine, can have a terroir. For example, I would never expect a local brewery to produce a clone of a Cantillon lambic that matches the standards and complexity of the real thing - there are just too many factors at play in producing that sort of beer for it to be possible to replicate exactly anywhere else. </p>
<p>The same may not hold as true for less complex styles, but there is still something about the combination of water, ingredients and a brewer&#8217;s art that makes every craft beer distinct. </p>
<p>It&#8217;s like listening to a John Coltrane record when you&#8217;re really in the mood for Miles Davis - sure, they&#8217;re both jazz, but they can&#8217;t replace each other.
</p>
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		<title>by: Donavan Hall</title>
		<link>http://thespiritworld.net/2006/08/13/megabrew/#comment-581</link>
		<pubDate>Tue, 15 Aug 2006 11:54:38 +0000</pubDate>
		<guid>http://thespiritworld.net/2006/08/13/megabrew/#comment-581</guid>
					<description>Greg- "Local knock-off"?  Ouch.  What if the "local knock-off" is better?  Just a thought.</description>
		<content:encoded><![CDATA[<p>Greg- &#8220;Local knock-off&#8221;?  Ouch.  What if the &#8220;local knock-off&#8221; is better?  Just a thought.
</p>
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		<title>by: Greg Clow</title>
		<link>http://thespiritworld.net/2006/08/13/megabrew/#comment-580</link>
		<pubDate>Tue, 15 Aug 2006 10:49:07 +0000</pubDate>
		<guid>http://thespiritworld.net/2006/08/13/megabrew/#comment-580</guid>
					<description>Donovan: I get where you're coming from, but have to take into account that craft beer isn't a widget than can be made exactly the same everywhere - nor should it be. When I'm in the mood for a Rodenbach Grand Cru, I want a Rodenbach Grand Cru, not a local knock-off. On the other hand, when I'm in the mood for a Mill Street Coffee Porter, I want a Mill Street Coffee Porter, not an imported version of the style.&lt;br /&gt;
&lt;br /&gt;
Like I said - balance. ;)</description>
		<content:encoded><![CDATA[<p>Donovan: I get where you&#8217;re coming from, but have to take into account that craft beer isn&#8217;t a widget than can be made exactly the same everywhere - nor should it be. When I&#8217;m in the mood for a Rodenbach Grand Cru, I want a Rodenbach Grand Cru, not a local knock-off. On the other hand, when I&#8217;m in the mood for a Mill Street Coffee Porter, I want a Mill Street Coffee Porter, not an imported version of the style.</p>
<p>Like I said - balance. <img src='http://thespiritworld.net/wordpress/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />
</p>
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		<title>by: Donavan Hall</title>
		<link>http://thespiritworld.net/2006/08/13/megabrew/#comment-579</link>
		<pubDate>Tue, 15 Aug 2006 10:26:11 +0000</pubDate>
		<guid>http://thespiritworld.net/2006/08/13/megabrew/#comment-579</guid>
					<description>Greg- What about this?  Every time we buy our bottle of Flemish Red from Belgium (like I did last weekend) we are taking money away from a local producer that could (in principle) make a sour red from local ingredients.  Of course, our economic system doesn't work this way because of many factors (legal regulations being just one), but it's just possible that if we invested as much in our local economy as much as we did the global, that the available variety locally would increase.  You could now cite all of recorded history in arguing that isolated local economies don't really work this way, but the 21st century local economy isn't the same as the one of a centry or forty ago.  We can choose to build a non-isolated (in terms of information) local economy of diversity.  What does all this economic talk have to do with beer?  Well, the new local economy would employ a whole lot more brewers than today's does and that's good for beer culture.</description>
		<content:encoded><![CDATA[<p>Greg- What about this?  Every time we buy our bottle of Flemish Red from Belgium (like I did last weekend) we are taking money away from a local producer that could (in principle) make a sour red from local ingredients.  Of course, our economic system doesn&#8217;t work this way because of many factors (legal regulations being just one), but it&#8217;s just possible that if we invested as much in our local economy as much as we did the global, that the available variety locally would increase.  You could now cite all of recorded history in arguing that isolated local economies don&#8217;t really work this way, but the 21st century local economy isn&#8217;t the same as the one of a centry or forty ago.  We can choose to build a non-isolated (in terms of information) local economy of diversity.  What does all this economic talk have to do with beer?  Well, the new local economy would employ a whole lot more brewers than today&#8217;s does and that&#8217;s good for beer culture.
</p>
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		<title>by: brian w</title>
		<link>http://thespiritworld.net/2006/08/13/megabrew/#comment-578</link>
		<pubDate>Tue, 15 Aug 2006 09:47:15 +0000</pubDate>
		<guid>http://thespiritworld.net/2006/08/13/megabrew/#comment-578</guid>
					<description>Greg-&lt;br /&gt;
&lt;br /&gt;
Well put.  I don't think anyone wants to give up the luxuries of certain foods or drinks.  The issue is that Chech Pils or Kolsch hold some historic and hedonistic value.  Someone would seek these things out to have the experience, so yes...it's about the balance between variety and proximity.&lt;br /&gt;
But...I personally don't think the megabrews have much historic or hedonistic value.  These are beers that gained popularity through economic hard times.  The value of the "american lager" is in it's consistancy, availability, and price, not in the flavor of the place where it comes from.&lt;br /&gt;
A Miller or Bud is not sought out because someone wants to know what it tastes like, only because it's cheap and easy to drink.  So why give so much space on the shelves and at the bar to something with so little flavor?  It's supply and demand I guess, but that's the good part...it's the consumer that controls it.</description>
		<content:encoded><![CDATA[<p>Greg-</p>
<p>Well put.  I don&#8217;t think anyone wants to give up the luxuries of certain foods or drinks.  The issue is that Chech Pils or Kolsch hold some historic and hedonistic value.  Someone would seek these things out to have the experience, so yes&#8230;it&#8217;s about the balance between variety and proximity.<br />
But&#8230;I personally don&#8217;t think the megabrews have much historic or hedonistic value.  These are beers that gained popularity through economic hard times.  The value of the &#8220;american lager&#8221; is in it&#8217;s consistancy, availability, and price, not in the flavor of the place where it comes from.<br />
A Miller or Bud is not sought out because someone wants to know what it tastes like, only because it&#8217;s cheap and easy to drink.  So why give so much space on the shelves and at the bar to something with so little flavor?  It&#8217;s supply and demand I guess, but that&#8217;s the good part&#8230;it&#8217;s the consumer that controls it.
</p>
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		<title>by: Greg Clow</title>
		<link>http://thespiritworld.net/2006/08/13/megabrew/#comment-577</link>
		<pubDate>Tue, 15 Aug 2006 07:37:56 +0000</pubDate>
		<guid>http://thespiritworld.net/2006/08/13/megabrew/#comment-577</guid>
					<description>Like the first responder, I'm a bit torn on the "buy local" thing.&lt;br /&gt;
&lt;br /&gt;
Obviously, I'm very happy to support my local brewers (or cheesemakers, or farmers, or whoever...), and I make a point of doing so often. But given my appetite and curiousity for trying new things, it's not practical for me to say "local, and nothing but!". If I did that, there's no way I could ever drink a Gueuze or Flemish Red or Kolsch (or enjoy a real Brie, or eat a mango, or...).&lt;br /&gt;
&lt;br /&gt;
Travel is an option, of course, but who can afford to travel everywhere they want to try everything they want?&lt;br /&gt;
&lt;br /&gt;
Don't get me wrong - I'm sure an imported Czech Pils tastes much better on tap in Prague that it does from a can in Ontario. But until I'm able to get to Prague, why should I go without?&lt;br /&gt;
&lt;br /&gt;
At the end of the day, it's all about balance. Support the local little guys as much as you can, but don't cut yourself off from potentially enjoyable experiences just for the sake of sticking to a "buy local" mantra.</description>
		<content:encoded><![CDATA[<p>Like the first responder, I&#8217;m a bit torn on the &#8220;buy local&#8221; thing.</p>
<p>Obviously, I&#8217;m very happy to support my local brewers (or cheesemakers, or farmers, or whoever&#8230;), and I make a point of doing so often. But given my appetite and curiousity for trying new things, it&#8217;s not practical for me to say &#8220;local, and nothing but!&#8221;. If I did that, there&#8217;s no way I could ever drink a Gueuze or Flemish Red or Kolsch (or enjoy a real Brie, or eat a mango, or&#8230;).</p>
<p>Travel is an option, of course, but who can afford to travel everywhere they want to try everything they want?</p>
<p>Don&#8217;t get me wrong - I&#8217;m sure an imported Czech Pils tastes much better on tap in Prague that it does from a can in Ontario. But until I&#8217;m able to get to Prague, why should I go without?</p>
<p>At the end of the day, it&#8217;s all about balance. Support the local little guys as much as you can, but don&#8217;t cut yourself off from potentially enjoyable experiences just for the sake of sticking to a &#8220;buy local&#8221; mantra.
</p>
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		<title>by: Donavan Hall</title>
		<link>http://thespiritworld.net/2006/08/13/megabrew/#comment-576</link>
		<pubDate>Mon, 14 Aug 2006 19:34:45 +0000</pubDate>
		<guid>http://thespiritworld.net/2006/08/13/megabrew/#comment-576</guid>
					<description>Brian- You're right about the water.  Why should we burn so much fossil fuel to truck water around?  The best thing for the environment is to keep water near the source.  So brew local, drink local, and forget drinking the "national" megabrews.  The tide will change.  Cheers!</description>
		<content:encoded><![CDATA[<p>Brian- You&#8217;re right about the water.  Why should we burn so much fossil fuel to truck water around?  The best thing for the environment is to keep water near the source.  So brew local, drink local, and forget drinking the &#8220;national&#8221; megabrews.  The tide will change.  Cheers!
</p>
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