Million Dollar Coconut Brandy


Million Dollar Coconut BrandyPremium distiller W. M. Mendis & Co. Ltd., have just announced that the world’s first ultra-premium coconut brandy bottle will be presented for sale at $1,000,000. Yep, that’s a million dollars.

“We have decided to offer the first coconut brandy bottle ever for $1,000,000 to the public. This bottle will be signed and numbered by the founder of our distillery and will come with a certificate of authenticity. The purchaser will be provided with a luxury trip and personal security for the bottle.”

But what makes this product so special? Mendis coconut brandy is a 100% all-natural clear brandy distilled from the essence of the coconut flower. It is matured for a minimum of two years in Hamilla wood casks. Mendis has a subtle taste of coconut with a velvety sweet texture and unmatched smoothness. The product can be experienced neat or on the rocks and offers limitless options for mixing as a clear spirit.

Mendis coconut brandy will be available in Autumn of 2007 but if you haven’t an odd million hanging around to buy the first bottle you could try your luck with an online draw as Mendis is giving the second coconut brandy bottle away.

Well, so says the press release; I’ve not yet been able to find exactly where this online draw is!

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April 2nd, 2007
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Comment Number:
1
Written by:
Mike
Posted on:
April 2, 2007 at 10:29 am

It’s right here linked off their homepage.

Comment Number:
2
Written by:
Andrew Barrow
Posted on:
April 2, 2007 at 12:13 pm

Thanks Mike - must have missed it

Comment Number:
3
Written by:
Thomas
Posted on:
April 2, 2007 at 4:04 pm

Great way to publicize a company and spirit that’s never been heard of before. Intriguing product, too, once you read their description. I wonder what the actual retail will be?

Comment Number:
4
Written by:
dominik mj
Posted on:
April 3, 2007 at 12:03 pm

It is just a rip off. And you have to read between the lines: It is the first WHITE coconut brandy.
No bottle of 2 years old filtred spirit can be worth 1000000$ !
The normal term of these spirits are arrack! So it is definitely (not the first) arrack - but just filtred through active coal to remove color and alcohol roughness - nothing so unique (Facundo Bacardi did it a long time ago with his rums).

Comment Number:
5
Written by:
Chris
Posted on:
April 5, 2007 at 7:50 am

Mr. Dominik mj is completely incorrect is his blatant uneducated analysis of alcohol. Firstly, all alcohol is clear coming off the still, it is the oak casks that puts color into alcohol, a Master Blender will add caramel coloring (burnt sugar) to taint the color darker where required. Mendis Coconut Brandy is a natural clear spirit that is matured in special casks (NOT charcoal or glass) to retain the natural clear (not WHITE) color of the spirit. So on his first point he is completely incorrect, filtering is used to clear all alcohol of debri. The French use glass containers to mature a clear alcohol made from fruit.

Second point, Mendis Coconut Brandy according to the US TTB (for Dominik mj that is the US ATF - Alcohol Tobacco and Firearms federal division) for COLA approval, Mendis Coconut Brandy is the first product in the world to be produced and called a coconut brandy. Arrack is a completely separate category that is recognized by the US TTB.

Comment Number:
6
Written by:
Dr N Jayasekera
Posted on:
November 1, 2007 at 5:19 am

Has anyone purchased a bottle as yet?

Comment Number:
7
Written by:
dominik.mj
Posted on:
December 15, 2007 at 2:36 am

Dear Chris,

you might be right that I was wrong about the wood aging. Off course several spirits are aged in other than oak barrels (and I have overseen that) and gets no color or just maximum a golden hue even after a long period. And not only French are putting there spirits into glass…

But filtering is not only used to get the sediments out of spirits - after my information (and these are first hand from a quality manager of a very big distiller) active coal filtering do also remove color.

How the folks at Mendis do it, I am not sure of. But there is no chance for a justification for the hefty bottle price!

And is it so important how the US TTB is calling the spirit?

Arrack from Sri Lanka is made out of the saps of the coconut flower… then aged in wood. They call it Arrack (which is confusing enough, because there is Indonesian Arrack which is also produced with rice and last but not least the Middle East Arak: a grape spirit flavored with anise), but if you look at it, its a coconut brandy - or did I overseen something again?

InitiallyI didn’t wanted to start here a big technical discussion about the topic. Main key points are: may be Mendis is the first company who market their product as coconut brandy - but practically there are aged products like that quite long on the market. And they really cannot justify the price of the first bottle (I don’t think, that they will sell it - but maybe they find somebody who is stupid enough)!

Comment Number:
8
Written by:
cash
Posted on:
December 24, 2007 at 2:23 am

why are you arguing like a bunch of old married farts with nothing better to do… all people want to know is if it tastes good and if it’s really worth $1,000,000 nobody needs a history lesson from some random internet person…if you can’t buy it shut up

Comment Number:
9
Written by:
Lawrence
Posted on:
January 26, 2008 at 10:04 pm

Opinionated alchemist(or Dominik mj)… I think you are missing the boat here. If you did proper research, you shall find that this brandy will have a rather unique position in the “western” world. Next time you visit a bar, ask if they have a clear brandy available.. no wait, ask them if they have a clear coconut brandy available. I have done it already and the bartenders look at me cross-eyed.

Now, do the same with vodka or rum or any of the basic run-of-the-mill drinks…. you have a varied selection

Bottom line…. this Mendis has a very special interest to the market and is quite an amazing concept.

Lets be thankful that we will be having such a jewel of a drink that in a couple of months, we will be able to order and not have the bartender look at us cross-eyed. Would not you agree?

Comment Number:
10
Written by:
Kara
Posted on:
January 26, 2008 at 10:06 pm

Definitely worth 1 mil. if its the first bottle… just think about this.. you will have the first bottle of a new line of spirit. Could you imagine if you had the first grey goose bottle?…. I’m sure you can’t right?

Brilliant on Mendis part!