The Spirit World

The folks at Michelob are trying out something a little different, at least for the rest of the summer anyway.  For guys who are looking for something a little fruitier, but still want to be holding onto something manly in front of their posse, Michelob has the answer … Ultra Fruit Infused Beers, for when a […]

Tiki drinks can often bring to mind a silly rum enhanced juice laden libation sporting a paper parasol, and often festooned with various bits of fruit and greenery. You out grew these sorts of drinks back in your college days. Truth be told, these faux tropical concoctions really hold a hallowed position amongst the ranks […]

To coincide with the 5th annual “Tales of the Cocktail” conference in New Orleans running through Sunday, 7/22, Cocktails on the Fly a new online TV show presented by ON Networks, is telling quite a tale of its own.
In a new three-part series, hostess Alberta “Flighty Hostess” Straub takes viewers on an informational yet […]

Tonic Water is one of those products which is both expected to be a standard at all bars, but also often overlooked and misunderstood.
Originally, tonic water got its start as an evolution of the use of quinine as a cure (or actually a symptom reducer) for malaria. It was the Peruvians who originally discovered the […]

The quintessential Northern England ale - Newcastle Brown - is celebrating its 80th anniversary with a limited edition bottle label. 
The new design shows a silhouette of the iconic Tyne Bridge contained within the background of the brand’s Big Blue Star motif. The Tyne Bridge is also joined with an artist’s image of the Millennium Bridge that has spanned the […]

There are many different products that you may have heard of, yet have never really tried, Fernet Branca typically falls into this category for most people. It is also one of those products that when some people try it they wonder what on earth made them do that.
To the uninitiated, Fernet Branca can frankly seem […]

Available in the States for quite some time, I beleive, the Italian nut liqueur Ouza has just been launched in the UK.
Pisa is a nut liqueur with a ‘distinctive leaning bottle’ is made from almonds, pistachios and hazelnuts and makes for a serious alternative to liqueurs such as amaretto.
The distinctive leaning bottle is a homage to […]

Smirnoff have released a ‘new drinking experience’ with the introduction of the Smirnoff Cocktails collection -  superpremium cocktails that take the guesswork out of mixing drinks.  Not that readers of The Spirit World ‘guess’ at anything! Two are available - the Grand Cosmopolitan and Vodka Mojito.
Smirnoff Grand Cosmopolitan blends in Grand Marnier liqueur, fine cranberry […]