Cîroc Fashion Martini
Following the trends in consumption and style, Cîroc has just launched the Cîroc Drink Collection, a series of special cocktails inspired by the colors of fashion. All recipes are Martinis and appear at the moment of the release of the movie “Sex and the City” in the Brazil.
The cocktails can be found during the month of May in bars like Alucci Alucci, Budha Bar, Esch Café and Gabriel in Sao Paulo and prices range from USD 10 to 25.
Red, gray, yellow, purple and black are the colors chosen and follow the trendy colors of the season.
Costumers will still be presented with a catalogue by the fashion photographer clicked exclusively by Paul Vainer for the French luxury brand of the vodka.
What most impressed me throughout the campaign was the care and delicacy in the development of the recipes. Products of high quality associated with the distilled chosen, sugar syrup, passion fruit jelly, as the ingredient of sweetness of the drink instead of the already beat refined sugar. Drops, spices, fruits unusually blend gently with liqueurs. That certainly indicates that the high mixology has taken off in Brazil, has become a reality and is a great pleasure to have at this time.
Cheers.
