Snooth’s Food and Wine Pairings
Snooth, the world’s largest wine site, has launched its Food & Wine pairings application for My Yahoo!, the most popular personalized start page with more than 40 million worldwide monthly visitors.
My Yahoo! users are now able to peruse thousands of recipes from leading publications such as Food & Wine, Cooking Light, Real Simple and Health, among others, and get automatically generated wine pairings based on each individual dish.
The app will also highlight the most popular recipes, pairings, and wines of the day, with links to purchase the corresponding bottle.
For example, for a Tomato-Chicken Pasta dish, Snooth’s digital sommelier recommended “Fontaleoni Vernaccia di San Gimignano 2007? with the rationale, “This mineraly white offers nice acidity with a medium bodied feel, allowing it to partner perfectly with this meal.”
The functionality was hand built using Snooth’s database of the world’s wines and the decades of accumulated wine knowledge among Snooth’s employees, particularly that of Gregory Dal Piaz, Snooth’s Community Manager. Snooth’s expertise in systematically analyzing and categorizing wine data was transferred to analyzing and categorizing recipe data in order to create the complex pairing algorithm.
“This algorithm is an interesting combination of our backend tech functionality, as well as the human expertise of our resident wine guru Gregory Dal Piaz,” said Philip James, CEO of Snooth. “We’re trying to democratize the wine experience and make finding good wine easier, and now everyone has access to a top-tier sommelier with the click of button.”
Since its inception in June 2007, Snooth has grown to be the world’s largest wine site, with over 500,000 users per month, 1 million wines and prices from 11,000 merchants and wineries worldwide. The site currently handles over 2 million searches per month and has over 125,000 registered users.
